DotCom Secrets by Russell Brunson is the first of a two book series that discusses the concepts of value ladders and sales funnels. Create an impressionable attractive character (AC), and maximize sales potential on every page. You’ll also learn how to keep people engaged in your funnels using soap and Seinfeld email sequences.
Contagious: Why Things Catch On, by Jonah Berger, is a wonderfully written, quick read that outlines the various criteria that some would refer to as “the virility formula.” Berger brilliantly breaks down his “viral formula” into six simple STEPPS. STEPPS is the acronym he uses that represents: Social Currency, Triggers, Emotion, Public, Practical Value, […]
“You don’t learn by following rules. You learn by doing, and by falling over.” Those words are quoted from Sir Richard Branson, who like Scaramucci, has a mouthful of wisdom to share on the topic of business. Those words also open chapter 2 in Hopping Over The Rabbit Hole. The biggest lesson I’ve taken away […]
When I noticed an advertisement for Principles by Ray Dalio I immediately went to Amazon to pre-order a copy. For those who don’t know, Dalio founded the largest and most successful hedge fund in the history of the world: Bridgewater Associates. He’s one of the most wealthy and influential people of our time, and not […]